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Tuesday, 12 June 2012
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10.00 – 17.00
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MTF2012 pre-registration at Hospitality Desk, Dusit Island Resort
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09.00 – 17.00
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Parallel Workshops (to be confirmed)
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18:00 – 21:00
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Welcome Cocktail Reception
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At Mae Fah Luang Art & Culture Park
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Hosted by the Ministry of Tourism and Sports of Thailand
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| Wednesday, 13 June 2012 - MTF Day 1 | |
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07.30 – 17.00
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Registration
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08.30 – 08.45
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MTF2012 Opening
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MC Introduction
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Welcome Speech
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Governor of Chiang Rai Province
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08.45 – 09.15
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Opening Remarks
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Ministry of Tourism and Sports, Thailand (MoTS)
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Asian Development Bank (ADB)
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Pacific Asia Travel Association (PATA)
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Mekong Tourism Coordinating Office (MTCO)
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09.15 – 10.00
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Keynote Presentation
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The Development of Thailand’s Royal Projects
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Question and answer session to follow
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10.00 – 11.00
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The Mekong Trading Post
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Time out to explore The Mekong Trading Post, a market place showcasing products and services that are “Made in the Mekong” and connect local producers with buyers providing access to the global value chain. Enjoy local tea, coffee and snacks. |
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11.00 – 11.30
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Recommendations from pre-MTF workshops
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11.30 – 12.00
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20/20 Vision: Then and Now
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A look back at two decades of GMS tourism cooperation…twenty years later, where have we come?
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12.00 – 13.30
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Lunch
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13.30 – 14.10
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The Evolution of Sustainable Tourism Development in the GMS
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How “pro-poor” are we really? What has been accomplished?
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14.10 – 14.50
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How does the GMS measure up globally in terms of Human Capital?
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Interaction with locals is one of the highlights to any authentic travel experience, and the friendly people of the Mekong are one of the sub-region’s most important assets. How has the attraction, retention, training and development of the Mekong workforce progressed?
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14.50 – 15.20
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Networking Break
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15.20 – 16.00
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What Are We Selling? Taking stock of the GMS Product Inventory
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What is the GMS sub-regional unique selling proposition? What purpose-based, multi-country travel experiences does the GMS offer? Nature, Culture, Heritage? How has the communication strategy evolved, what brand awareness have we achieved? |
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16.00 – 17.00
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Closing Panel Session: 1992 to 2012: What did we actually achieve?
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17.00 – 19.00
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Free time
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19.00 – 21.00
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Gala Dinner at the Dusit Island Resort
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Experience the tastes of northern Thai cuisine at a lively local food festival. Dress Code: Lanna chic
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21.00 – 22.30
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Night Tour of Chiang Rai
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Thursday, 14 June 2012 – MTF Day 2
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08.30 – 08.45
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MC Introduction
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08.45 – 09.15
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Keynote Presentation
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Who Is the Future Traveller?
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09.15 – 10.15
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Voices of the Future
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Next generation tourism leaders representing the six GMS countries debate the future development of human resources, pro-poor sustainable tourism, sub-regional product development and marketing.
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10.15 – 10.45
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Networking Break
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10.45 – 12.00
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Developing, Training and Retaining the GMS workforce
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Do we have the right human resources with the right skill sets to meet future needs? Is the GMS prepared for the AEC in 2015?
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12.00 – 13.00
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Lunch
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13.00 – 14.15
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Special Session: Responsible Tourism Development in Myanmar
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Building on two decades of lessons learnt in Cambodia, China, Laos, Thailand and Vietnam. How Myanmar can best integrate with the sustainable tourism programmes of the GMS?
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14.15 – 15.30
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Increasing Competitiveness through Technology
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How to leverage the shift from traditional to digital, electronic to mobile: Data Analytics, Business Intelligence, Social Media and more.
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15.30 – 16.00
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Networking Break
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16.00 – 17.15
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So Where Do We Go From Here?
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An Interactive Panel Debate to discuss how to protect the “Jewels of the Mekong”?
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17.15 – 17.30
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MTF 2012 Wrap-up
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17.30 – 18.30
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Free time
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18.30 – 19.00
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Transfers to Farewell Dinner
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19.00 – 21.00
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Farewell Dinner at Le Meridien Chiang Rai Resort
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Friday, 15 June 2012 – MTF Day 2
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09.00 – 17.00
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Post Tours
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Conference Countdown
Hosting Government
Organiser
