Tourism and Culture – Driving Sustainability

28 May 2019
16:20-16:45

Tourism and Culture – Driving Sustainability

Mei Zhang is a native of Dali, and in 2016 launched her first book “Travels through Dali with a leg of ham”. in search of her roots of the region’s unique traditions, culture and cuisine. Mei will tell her story growing up in Yunnan, to showcasing authentic travel experiences in China via her award-winning travel company Wild China, taking us on her own personal journey of Yunnan, the importance of connecting culture with tourism to achieve heritage preservation, poverty alleviation, and sustainability.