About MTF
Diễn Đàn Du Lịch Mê Công
Giới Thiệu Về Diễn đàn Du lịch Mê Công
Được tổ chức lần đầu vào năm 1996, Diễn đàn Du lịch Mê Công là một sự kiện được tổ chức hàng năm tại Tiểu vùng Mê Công mở rộng (GMS). Sự kiện nhằm xây dựng một diễn đàn hợp tác cho các bên trong ngành du lịch và lữ hành cùng thảo luận phương án phát triển du lịch của vùng cũng như công tác marketing và quảng bá giữa các quốc gia trong GMS. Đây là cơ hội kết nối, tương tác toàn diện và hướng đến kết quả, khuyến khích khu vực công và tư nhân cùng tham gia vào công tác quảng bá GMS như một điểm đến du lịch thống nhất.
Mục tiêu của Diễn đàn Du lịch Mê Công:
- Tăng cường quảng bá hình ảnh Tiểu vùng Mê Công mở rộng trở thành một điểm đến du lịch thống nhất,
- Thiết lập một diễn đàn du lịch toàn ngành cho cả khu vực công và tư nhân nhằm xử lý các vấn đề liên quan đến du lịch của tiểu vùng,
- Mở rộng mạng lưới marketing và cơ hội quảng bá GMS cũng như kết nối nguồn lực tập thể nhằm tạo nên sức mạnh nội lực cộng hưởng cho toàn ngành.
Hiệp hội Du lịch châu Á Thái Bình Dương (PATA) tổ chức Diễn đàn Du lịch Mê Công lần đầu tiên vào năm 1996 và duy trì vai trò chủ trì trong 10 năm liên tiếp. Trong những năm sau đó, các đại diện khối tư nhân đã tổ chức các sự kiện tương tự nhằm chia sẻ tầm nhìn và mục tiêu của Diễn đàn. Vào năm 2010, Văn phòng Điều phối Du lịch Mê Công (MTCO) đã tái khởi động Diễn đàn tại Siem Reap, Campuchia với chủ đề “Cung đường mới, Vận hội mới”. Kể từ đó, các nước thành viên GMS đã luân phiên hàng năm phối hợp với MTCO đăng cai tổ chức sự kiện, mang lại nhiều ảnh hưởng lớn. Mỗi sự kiện được thiết kế để tập trung vào một chủ đề chính duy nhất, đề cập các vấn đề quan trọng đối với ngành du lịch tiểu vùng và đề ra định hướng chiến lược.
Tìm hiểu thêm về các Diễn đàn Du lịch Mê Công đã diễn ra ở bên dưới.
Giới Thiệu Về Tiểu Vùng Mê Công Mở Rộng (GMS)
Tiểu vùng Mê Công mở rộng gồm các nước Cam-pu-chia, Trung Quốc (đặc biệt là vùng Vân Nam và Quảng Tây), Lào, Miến Điện, Thái Lan và Việt Nam.
Vào năm 1992, với sự hỗ trợ của Ngân hàng Phát triển châu Á (ADB), sáu nước trên đã tham gia chương trình hợp tác kinh tế tiểu vùng nhằm đẩy mạnh các mối quan hệ hợp tác kinh tế.
Nhờ hỗ trợ từ ADB và các nhà tài trợ, chương trình GMS đã phối hợp triển khai các dự án mang tính ưu tiên cao cho tiểu vùng trong lĩnh vực nông nghiệp, năng lượng, môi trường, y tế, phát triển nhân lực, công nghệ truyền thông-thông tin, du lịch, thúc đẩy vận tải và thương mại, phát triển đô thị.
Để biết thêm thông tin, vui lòng truy cập https://greatermekong.org/.
Giới Thiệu Về Văn Phòng Điều Phối Du Lịch Mê Công (MTCO)
Văn phòng Điều phối Du lịch Mê Công (MTCO) chính thức đi vào hoạt động từ năm 2006, được thành lập từ Bản Tuyên bố Phnom Penh về Du Lịch Mê Công sau hội nghị lần thứ 16 của Nhóm công tác du lịch tiểu vùng (TWG). Văn phòng gồm các thành viên cấp cao từ các Tổ chức Du lịch quốc gia của sáu nước thành viên. MTCO nhận được sự đóng góp từ các nước thành viên với nhiệm vụ ban đầu là hỗ trợ GMS TWG triển khai Chiến lược ngành du lịch tiểu vùng (TSS) để hiện thực hóa tầm nhìn biến GMS thành một điểm đến du lịch thống nhất.
Trong những năm qua, MTCO đã liên tục lớn mạnh và củng cố vai trò chủ chốt trong việc thúc đẩy và hỗ trợ hoạt động phối hợp hiệu quả giữa các nước tham gia thực hiện GMS TSS, giữa các đối tác phát triển, khu vực tư nhân, các học viện và truyền thông. Hiện nay, MTCO có vai trò là ban thư ký của GMS TWG, giúp định hướng phát triển và quảng bá GMS như một điểm du lịch thông qua việc phối hợp với khu vực công và tư nhân. Đồng thời, MTCO cũng điều phối công tác phát triển và thực hiện các dự án trong GMS TSS và tạo điều kiện cho việc sản xuất, tập hợp và tuyên truyền các thông tin du lịch.
Trụ sở Văn phòng Điều phối Du lịch Mê Công được đặt tại Bangkok, Thái Lan, với sự hỗ trợ của Sở Du Lịch Thái Lan, trực thuộc Bộ Du Lịch và Thể Thao Thái Lan.
Để biết thêm thông tin, vui lòng truy cập https://mekongtourism.org/.
Các Diễn Đàn Du Lịch Mê Công Trước Đây
MTF 2020 & 2021
The Mekong Tourism Forum in 2020 and 2021 was cancelled due to the COVID-19 pandemic.
MTF 2019
Hosted by the Ministry of Culture & Tourism of P.R. China (MCT) in beautiful Dali and Xizhou Ancient Town in Yunnan from May 28-29, will focus on the theme of “Tourism – a driver for cultural heritage preservation and poverty alleviation”.
What happened at MTF 2019?
1. MTF 2019 Keynotes: Under the theme of “Tourism – a driver for cultural heritage preservation and poverty alleviation”, the discussions are varied from Tourism Development to Poverty Alleviation focus on the best practices from Yunnan province and P.R. China on the first part. The second part is focusing more on sustainable tourism development and cultural heritage preservation which is taken place by mini keynotes and panels from senior travel executives coming from different sectors, all focusing on sustainable tourism as a key driver to cultural heritage preservation and poverty alleviation. In addition to the keynotes and panels, the power of visual storytelling session has been added to promote and showcase the Greater Mekong Subregion through visual contents.
2. Experience Mekong Collection Session: At this Mekong Tourism Forum, we are excited to launch the newly Experience Mekong Collection website at www.ExperienceMekong.org. We also showcased some of the most interesting members of the Experience Mekong Collection and tell their stories that make their experience unique and inspiring.
3. Mekong Mini Movie Festival: The Mekong Mini Movie Festival is the first regional Mekong Tourism Marketing Campaign run on an international level. The member countries and private-sector partners to collaboratively promote the campaign maximising the impact as well as increasing the number of inspirational videos to inspire travellers to explore the Mekong Region. At this Mekong Tourism Forum, we concluded with a screening of some of the most inspiring videos of the 2nd Mekong Mini Movie Festival.
4. Mekong Tourism Forum 2019 Cultural Immersion Experience: The highlight of the 2019 Mekong Tourism Forum will be the Xizhou Experience, and the option to interact in interactive learning and cultural immersion workshops. In order to create a most inclusive Mekong Tourism Forum, small businesses will provide interactive cultural workshops to learn and connect with the culture of the town, including tie-dye, felt making, woodblock printing, wood carving, baba/bread making, bai cooking, silver making, bai dancing, Mahjong with locals, and weaving.
5. Plastic Free Event: The 2019 Mekong Tourism Forum continues to do its small part to raise awareness of the issue and make the event plastic free. As in previous years, the Mekong Tourism Forum continues to ban single-use plastic including plastic bags, plastic water bottles, and plastic straws. We ask all MTF 2019 delegates to respect our policy and refrain from using single-use plastic items and bring their own refillable water bottle, reusable bag, and bamboo straw (or equivalent) to the event.
6. Mekong From Above Photo Exhibition: Again for this year, the exhibition is co-curated by Jaffee Yee and a number of local photographers from Yunnan province. The second Mekong From Above photo and video contest still continue in this year in collaborating between Knowledge media group Thailand and Destination Mekong.
MTF 2018
Hosted by the Ministry of Tourism & Sports of Thailand (MoTS) in Nakhon Phanom at the Mekong River bordering to Laos from June 26-29, will focus on the trend of transformational travel with the theme “Transforming Travel – Transforming Lives”.
What happened at MTF 2018?
1. MIST (Mekong Innovative Startups in Tourism): MIST, which stands for Mekong Innovative Startups in Tourism, began in December 2016 as a joint venture between the Mekong Tourism Coordinating Office and the Government of Australia and Asian Development Bank (ADB) supported Mekong Business Initiative (MBI). It includes a Startup Accelerator for early-stage startups from Cambodia, Lao PDR, Myanmar and Vietnam. It also includes a Market Access Program for mature startups based anywhere in the world that want MIST’s assistance localizing proven tourism products and solutions into the Greater Mekong Subregion. MIST received more than 350 applications in 2018.
2. First Asia Film Tourism Conference: (in collaboration with Blogger Matchup) educating the industry on the importance of storytelling and how to work with bloggers and social influencers.
3. Mekong Mini Movie Festival: The Mekong Mini Movie Festival is the first regional Mekong Tourism Marketing Campaign run on an international level. The member countries and private-sector partners to collaboratively promote the campaign maximising the impact as well as increasing the number of inspirational videos to inspire travellers to explore the Mekong Region.
4. MTF 2018 Keynotes: Under the theme of “Transforming Travel”, the discussions are varied from Buddhist Tourism to Responsible Tourism focus on the potential of transforming travel and people’s lives on the first part. The second part is taken place by mini keynotes from senior travel executives coming from different sectors, all focusing on transformative travel. Our second Mekong Opportunities & Threats sessions will focus on the issue of plastic pollution in the GMS and ASEAN. 4. Mekong Village Thematic Strategy Sessions: GMS travel stakeholders make passionate pleas on important opportunities and threats shaping the tourism industry in the GMS, eight thematic strategy workshops from Adventure Tourism to Religious Tourism will be hosted in eight ethnic villages around Nakhon Phanom in North-eastern Thailand. From a traditional village welcome ceremony and a lunch authentic to the respective village, to the thematic workshop followed by an interactive village experience to engage in weaving, fishing, and other activities, delegates will be able to interact with the local people, while the local people will be able to interact with visitors from all over the world. To ensure some consistency of all the sessions, we have developed a model that is aimed to position the GMS as a competitive tourism destination. The components of the model are: Positioning, Promotion, Product Development, Partnerships, and Policy.
5. Plastic Free Pledge: The 2018 Mekong Tourism Forum tries to do its small part to raise awareness of the issue and make the event plastic free. The Plastic Issue is raised as a part of event and invite anybody to join the discussion how we as an industry can reduce single-use plastic in the Greater Mekong Subregion. Also, for the second year in a row, MTF 2018 is has designed a limited-edition refillable water bottle, as part of our MTF Plastic Free Kit. By doing that, we invite everybody to take part and do the plastic-free pledge showing your commitment to reduce single-use plastic.
6. Mekong From Above Photo Exhibition: Curated by Jaffee Yee. By this coming November 2018, the first Mekong From Above photo and video contest will be organised in collaboration between Knowledge media group Thailand and Destination Mekong.
7. Post Tours: 6 exciting experiences to explore Nakhon Phanom, hosted by Ministry of Tourism and Sports and private sector travel operators.
MTF 2017
The 2017 Mekong Tourism Forum was hosted by the Ministry of Information, Culture, and Tourism of Lao PDR in Luang Prabang from June 6-9.
What happened at MTF 2017?
1. Mekong Tourism Strategy Open Forum (in collaboration with the Asian Development Bank): We invited the travel and tourism executives to join the Mekong Tourism Sector Strategy Open Forum to learn about the new GMS Tourism Sector Strategy 2016-2025, and how the tourism strategy could be effectively implemented over the next 10 years.
2. Blogger Matchup @ MTF 2017 (in collaboration with Blogger Matchup): educating the industry on the importance of storytelling and how to work with bloggers and social influencers.
3. MIST (Mekong Innovative Startups in Tourism): MIST, which stands for Mekong Innovative Startups in Tourism, began in December 2016 as a joint venture between the Mekong Tourism Coordinating Office and the Government of Australia and Asian Development Bank (ADB) supported Mekong Business Initiative (MBI). It includes a Startup Accelerator for early-stage startups from Cambodia, Lao PDR, Myanmar and Vietnam. It also includes a Market Access Program for mature startups based anywhere in the world that want MIST’s assistance localizing proven tourism products and solutions into the Greater Mekong Subregion. MIST received more than 250 applications in 2017.
4. MTF 2017 Keynote (sponsored by Exo Foundation): Conscious.travel founder Ms Anna Pollock addressed the MTF 2017 delegates on the theme “Prosper with Purpose”. Up until a decade or so ago, the purpose of business was never questioned – it was simply to generate a profitable return for shareholders. In less than a decade, those core beliefs have shifted radically and smart tourism enterprises and destinations are tapping into a growing desire of guests to buy from and employees to work for companies that can communicate not just what they sell but what they stand for. By serving a purpose higher than the bottom line, they unleash the passion of their employees and satisfy their guest’s search for meaning and fulfillment. Rising destinations also have the opportunity to differentiate themselves by demonstrating how tourism genuinely benefits the broader host community.
5. Mekong Tourism Opportunities & Threats: GMS travel stakeholders make passionate pleas on important opportunities and threats shaping the tourism industry in the GMS, from child protection, community-based tourism, storytelling, preserving heritage, Chinese consumers, and food tourism.
6. Mekong Tourism Break-Through Sessions: 16 sessions hosted by local travel operators in and around Luang Prabang facilitated by tourism experts take delegates on a journey throughout the UNESCO Heritage town.
7. Post Tours: 10 exciting experiences to explore Luang Prabang, hosted by Luang Prabang Tourism and private sector travel operators.
8. Refill Not Landfill (supported by GIZ): in an effort to reduce plastic waste, each MTF 2017 delegate received a refillable water bottle bottle, and meeting venues dubbed as refill stations. Single-use plastic water bottles were banned during MTF 2017.
MTF 2016
The 2016 Mekong Tourism Forum was hosted by the Ministry of Tourism of Cambodia in the beautiful Kingdom of Wonder of Cambodia from July 5-9 in Sihanoukville.
What happened at MTF 2016?
1. Mekong Tourism Digital Boot-Camp (in collaboration with Digital Innovation Asia & Digi.travel): educating the industry on the importance of digital, social, and mobile. The event, hosted by the Ministry of Tourism of Cambodia, featured experts from BeMyGuest, Tang Dynasty (China), Egg Agency (Viet Nam), Guiddoo (India), and Mekong Tourism Coordinating Office.
2. Mekong Tourism Strategy Open Forum (in collaboration with the Asian Development Bank): We invited the travel and tourism executives to join the Mekong Tourism Sector Strategy Open Forum to brainstorm how the tourism strategy foundation for the next 10 years should be set.
3. Mekong Tourism Investment Summit (in collaboration with HVS): debating investment opportunities, risks, and challenges in the GMS, to create innovative partnerships by hoteliers, airliners, tour operators, cruise companies, banks and public sector.
4. Mekong Tourism Symposium (opened by HE Dr. Thong Khon, Minister of Tourism of Cambodia): the main event of the Mekong Tourism Forum focusing on the MTF2016 theme “Authentic Experiences along the Mekong River”, with keynotes from the former Assistant Secretary General of the UNWTO, and National Geographic.
5. Mekong Food Tourism Seminar (in collaboration with Thammasat University and Chameleon Strategies): The Mekong region couldn’t be better placed to satisfy the need, and position the region as a multi-country, must-visit tourism destination. The role of food tourism in the GMS can help position the Mekong Region as a unique and exciting travel destination.
6. Post Tours: Exciting tours to explore Sihanoukville at the Southern Coast of Cambodia.
MTF 2015
The 2015 Mekong Tourism Forum in Da Nang, Viet Nam, hosted by the Ministry of Culture, Sports, and Tourism of Viet Nam (MCST), the Viet Nam National Administration of Tourism (VNAT), and the City of Da Nang, from June 15-19, 2015, features four events during four days, at zero cost registration free, including the Mekong Tourism Marketing Workshop, the Mekong Tourism Social Media Boot Camp, the Mekong Tourism Investment Summit, and the main Mekong Tourism Symposium to focus on bringing public and private sector together to collaborate, discuss, and debate on key issues to position the Greater Mekong Sub-region (GMS) as a single tourism destination, promoting multi-country travel to secondary destinations. In addition, MTF15 will provide engaging networking, beautiful evening functions, a movie screening of an award-winning feature film, investment opportunity showcases, cooking demonstrations by Koto students during breaks, and a host destination ranked as one of the top beach destinations in the world.
What happened at MTF 2015?
1. Mekong Tourism Marketing Workshop (in collaboration with UNWTO, PATA, ATTA, GSTC, and Thammasat University): private and public sector collaboration on product development, aligned to the new Mekong Tourism Marketing Strategy, focusing on key themes and thematic routes in the GMS; from food, cruise, and community based tourism, to adventure tourism. The Report of the Mekong Tourism Marketing Workshop at MTF 2015 can be downloaded here.
2. Mekong Tourism Social Media Boot-Camp (in collaboration with Digital Innovation Asia): educating the industry on the importance of digital, social, and mobile. The event features experts from facebook, Tripadvisor, Dragon Trail (China), Rezgo (Canada), Guiddoo (India).
3. Mekong Tourism Investment Summit (in collaboration with HVS, Horwath, and C9 Hotelworks): debating investment opportunities, risks, and challenges in the GMS, to create innovative partnerships by hoteliers, airliners, tour operators, cruise companies, banks and public sector.
4. Mekong Tourism Symposium: the main event of the Mekong Tourism Forum focusing on the MTF2015 theme “Unlocking the Potential of Mekong Tourism via Innovative Partnerships”.
5. Movie Screening: Gringo Trails: introduced by the film’s director and producer, movie screening of the award-winning feature film “Gringo Trails”, showing the unanticipated impact of tourism on cultures, economies, and the environment.
6. Post Tours: exciting tours to explore the region, including Da Nang City (including Marble Mountains and Son Tra Peninsula), Hoi An City (a beautiful UNESCO heritage town), Ba Na Hills, and the Cotu Ethnic Minority Community Village (one of Vietnam’s most authentic hill tribes).
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